If you have given us your consent, we will use our service providers MailChimp and CleverReach to analyse your user behaviour on our website and within our distributed newsletter.
To enable this analysis, the emails sent include so-called web beacons, respectively, tracking pixels or clear gifs. When a user opens the newsletter, this triggers a request to the MailChimp or CleverReach server that loads a pixel-sized image.
Your email address and individual ID are linked to web beacons and the following listed data: place of residence, date and time of request, time zone setting (in relation to Greenwich Mean Time (GMT), content of request (concrete pages and/or files), length of visit, access status/HTTP status code, volume of data transmitted, clickstream to, through and from our site, browser type, version and language, operating system and interface.
The ID is also contained in the links in the newsletter. This allows us to assess the efficiency of communication and marketing activities. We use this information to create a user profile that helps us to tailor our newsletter to your individual interests. Thereby, gathering data about when you read our newsletter and which links you click on, to conclude what your personal interests are.
We link this data with the actions effected by you on our website. This information is stored as long as you subscribe to our newsletter. If you unsubscribe, your data will be stored only statistically and anonymously. Further information can be found in our privacy policy.
